A studio shoot can be a good opportunity to produce videos for social networks or your website at the same time.
Between each of the mini photo shoots we did in our Lyon photo studio for a fashion accessory (in this case, wigs), we produced short videos for social networks such as Tik Tok and Instagram.
This article looks at some examples of vertical videos made with a smartphone.
A micro video for each model in movement
A micro video lasts 6 seconds, like the shortest advertising spots, and is more than enough to promote a product.
As part of this photo shoot, after each fashion accessory has been photographed, we make short, very simple videos, again using the same principle.
Here, natural hair wigs allow you to make individual mini videos with a simple movement of the head.
Tik Tok wig videos
The presence of several female models has also enabled us to offer several variations of group Tik Tok videos.
For example, an initial idea for a tracking shot where the models move apart as the camera moves forward.
A second idea with a more transversal tracking shot where the models are static but make slight head movements and exchange glances.
A brand presentation video
At the end of the shoot, a final video can be made with all the models present for a brand presentation including the fashion designer, similar to what is done for a haute couture fashion show.
Ask for free Tik Tok videos
If you don’t want to do it yourself, the studio’s video photographer can take videos between shots.
You can keep your followers informed on social networks by taking advantage of everything that’s been put in place for the shoot, including models with make-up and hair.
Now, if you don’t dare ask your photographer, all you have to do is come and see us in Lyon., France 😉 to take advantage of this offer!
Vertical video reserved for social networks
Since the appearance of the first smartphone with a high screen in the 2000s, video has gradually made its way onto the most popular social networks.
Tik Tok is the social network that popularised vertical videos in 2015, followed by Instagram with its ‘Reels’ and Youtube with its ‘Shorts’.
While this narrow, high format has long ruffled the feathers of professional videographers and film buffs, it’s now recognised that vertical videos are particularly well suited to fashionable clothing and accessories worn by models.
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